In this task we are already choose one successful entrepreneur to explain how the company demonstrates five trait that we chose. We choose Dato’ Vida Beauty because her company had a lot of trait that we can assume as a great entrepreneur. 

INTRODUCTION OF DATO’ VIDA 

Entrepreneurs for Vida Beauty is Dato’ Dr. Hasmiza Othman, better known as, Dato’ Dr.Vida already a familiar name around Perak .This is because she was recognized with the production and quality of its products are increasingly prominent in our homeland. She is a native of Kelantan and has been in the business world is almost 16 years old. She holds a Bachelor in Business Education of University Sains Malaysia in Penang. There are further studies which make her get her PHD in Biology at the University Charles Molnar, Hungary. Before she fully involved with the flow of this business, she was one of the trainers at the National Secondary School Poi Lam, Ipoh. 

She took the brave decision to leave her career as a teacher and she has tried successfully. With a bold effort, she has managed to open a total of 38 branches around Perak, Kuala Lumpur, Johor, Kedah, Penang and Kelantan. Sacrifice her career has yielded very worthwhile to get all her business planning arrangements. With the layout and organization of all transactions made arena, she also expects the best no matter airliner Users, Employees, Business Partners and their work as tens Stockiest, Wholesalers and hundreds of dealers throughout Malaysia, Singapore and Brunei, which has helped her in her travel company until now. 

Vida Beauty is a manufacturer of health products and beauty. Products issued by Vida Beauty is equivalent to the products of others in the market, thus, Vida Beauty products is the best. Many have tried these products and they are satisfied with the results. 

No wonder, many feedback said that Vida Beauty products is said to be an option for everyone. Now, due to the many requests from customers for every corner of the country, Vida Beauty has added several new branches and increasing the number of distributors by the day. Many testimonials from users demonstrate their satisfaction on the effectiveness Vida Beauty products they have used. Vida Beauty was established on 1st December 2006 on a small scale and has begun to expand its retail widely on 1st May 2008. Vida Beauty has started something that makes the company's image and employee uniforms that symbolizes the company. The color theme has also played an important role in efforts to introduce or to market products to consumers. And with this approach, the results were great and receive support from all. With the proper planning and effective plan, Vida Beauty has managed to have 38 branches in several states of Perak, Kelantan, Penang, Johor, Kedah and Kuala Lumpur. So far, Vida Beauty has a total workforce of 120 qualified workers and highly viscous in helping to improve the targets regulated by the management company. 

Employees of the company Vida Beauty have their commitment to achieving the goals that have been informed by the management Vida from time to time in order to raise the name Vida Beauty and further expanding the business, Vida Health Cosmetics and Beauty to the Global and International standards no matter in terms of advertising, marketing, business or even the promotion of sales through program offerings in accordance with the positive changes that arrange by Vida Beauty itself. 

CHALLENGES FACES BY DATO’ VIDA 

Everyone knows that everything we want to achieve, we will have gone through many challenges. It is also traversed by Datuk Seri Dr. Hasmiza Othman. She is an entrepreneur who started from the ground up to be a successful entrepreneur and is known at this time. Her success was so resounding that is admired moreover she was one of Bumiputera entrepreneurs. 

There are many challenges that usually traversed by entrepreneurs. Among them are such as conflict between work and home for women entrepreneurs, lack of capital, fraud among suppliers and distributors as well as preparation for becoming entrepreneurs itself. However, as a successful entrepreneur in the 21st century, the obstacles can be overcome hurdles such as a study on the long-successful entrepreneurs by entrepreneurs who want to chart success as Datuk Seri Dr. Hasmiza or Datuk Vida have done. 

Among the challenges faced by Datuk Vida is when she lost her two children as a result of an accident of fire in the house employee of the company on August 5, 2013. She was then the single mother facing this challenge with great courage and patient. This also resulted in bitter events disturbed her emotions. However, two other children she has now become a place for pampering and heal grief over the loss of her two children until this day. 

Also, the challenges faced by Datuk Vida recently where she faced ridicule and accusations of society as spend MYR 3 million to Anugerah Juara Lagu Ke-29 (AJL 29). She received criticism in which she accused advertise her products excessively when the live broadcast AJL 29th place. She was also accused of showing love luxury jewelry and expensive clothes. However, she said that her purpose in doing so was to promote the products as well as stating that the appearance must be maintained so that people knew of its products. 

INITIATIVE IN INTRODUCING THE PRODUCT 

The Company of Vida Beauty is one of company that produce health and beauty product. At the beginning the company is not popular among the community. But the owner of the company which is Dato’ Seri Dr Hasmiza Othman has a strong sprit to face any of essential obstacles and challenges to make her company known by everybody in Malaysia. 

Various efforts have been made in raising and promote Vida Beauty brands such as advertisements, using the tagline and also sponsored a television show. The methods that Vida Beauty used are many negative and positive impact on the company. 

Vida Beauty companies have been using television as an initiative to introduce their health and beauty products. However, the advertising that use in television are not suitable and has made there company loss when there product are not too overwhelming response from the consumers. Dato’ Vida has spent a sum of RM 500,000 in arrears of salary for become instructors in vocational training council nationalities (MVLK). 

However, Dato’ Vida area a strong women she never give up in promotion of her product, she took proactive action by sponsoring a famous television program to promote health and beauty products. Sponsorship program Anugerah Juara Lagu Ke-29 (AJL29) has raised the name of the prestigious Dato’ Vida. Total sponsorship amounting to RM 3 million has become a byword. Various views and public allegations were received by Dato’ Vida. 

This situation still does not dampen the spirit Dato’ Vida struggling company. Discharge Dato’ Vida through social websites Instagram "... kita punya kebolehan yang berbeza, walau kita sesama manusia, bak kata orang rambut sama hitam, tapi hati masih lain-lain,” " answered all questions. Datuk Azizan Osman marketing experts also praised Dato’ Vida, according to Datuk Azizan Osman he did not recognize the company Vida Beauty if not watching AJL and congratulated him down Dato’ Vida as advertising strategy that can attract the attention of public. Datuk Azizan Osman also stressed his statement as shown by the Instagram datoserivida “Cuba kita jadi bangsa yang suka melihat orang lain mencapai kejayaan dan impian,” 

In addition, Dato’ Vida also introduced a tagline that introduce beauty products, namely Qu Puteh, tagline of Qu Puteh was 'Qu Puteh Barulah Puteh' always been use in Anugerah Juara Lagu (AJL). This tagline has become viral in social media such as Facebook, Twitter, and Instagram and so on. This has raised the company name Vida Beauty in our society. 

The Initiatives that have been used by Dato’ Vida was so benefit, Vida Beauty Company has over 400 stockiest in all countries including Singapore and Brunei with the research staff of 130 people. Despite the success Dato’ Vida there are also obstacles that had to be passed by Dato’ Vida due to the amount of sponsorship in AJL is too high and the use of the tagline and advertising in AJL is considered excessive. But all the barriers did not prevent Dato’ Vida of continuing to promote the health and beauty product 

DATO’ VIDA’S TRAITS

Dato’ Vida have many type of personalities and specialize in her career. Despite being criticize by some people, she still proceed with her career and business. She still focus on how to take her product to a higher level. She did take some advice from her family and friend. She make all the comments and critics as a guide for her for not making a mistakes while busy with her career. In this situation we can’t highlight that Dato’ Vida is totally decisive person. 

Dato’ Vida area a strong women she never give up in promotion of her product, she took proactive action by sponsoring a famous television program to promote health and beauty products. She was one of the sponsorship for the program Anugerah Juara Lagu (AJL) that has raised the name of the prestigious Dato’ Vida. Total sponsorship amounting to RM 3 million has become a byword. Various views and public allegations were received by Dato’ Vida. From that moment Dato’ Vida was known by the community of Malaysia. This statement show that Dato’ Vida was a perceptiveness person who able to notice something that will raise Vida Beauty Company it also show that Dato’ Vida is has an initiative to promote Vida beauty product to the citizen.

Dato’ Vida also introduced a tagline which introduces her beauty products, namely Qu Puteh. The tagline of Qu Puteh was so famous which is ‘Qu Puteh Barulah Puteh' always been use in Anugerah Juara Lagu (AJL). This tagline has become viral in social media such as Facebook, Twitter, and Instagram and so on. Right now her product become well known in Malaysia. Every Malaysian citizen know her product and her tagline. This versatility has make Vida beauty difference from another company and has raised the company name Vida Beauty in our society.

Dato’ Vida was so hardworking on her business. Now, Vida Beauty Company has over 400 stockiest in all countries including Singapore and Brunei with the research staff of 130 people. Despite the success Dato’ Vida there are also obstacles that had to be passed by her due to the amount of sponsorship in AJL is too high and the use of the tagline and advertising in AJL is considered excessive. But all the barriers did not prevent Dato’ Vida of continuing to promote the health and beauty products. She still continue to bring up her product to another level. 

One of the Dato’ Vida achievement is Vida Beauty. Vida Beauty is a manufacturer of health products and beauty. Products issued by Vida Beauty is equivalent to the products of others in the market, thus, Vida Beauty products is the best. Many have tried these products and they are satisfied with the results and the products is said to be an option for everyone. Due to the many requests from customers for every corner of the country, Vida Beauty has added several new branches and increasing the number of distributors by the day. Many testimonials from users demonstrate their satisfaction on the effectiveness of the products.

Therefore, Dato’ Vida was an entrepreneur that have different trait. She was always looking forward and never give up on her career despite many things happen to her. She take all of the critics and comment as a challenge to take her business to a different level. She never complain about what have been chosen for her. She a strong women and always have the dedication to continuing her live even though losing her children. Hope that she will always stay strong and never give up on her career. The increasing of Vida beauty product show that citizen in Malaysia trust the integrity and reliability of Dato’ Vida beauty.

CONCLUSION

As we can see, Dato’ Vida is one of the entrepreneur that have the traits that entrepreneurs should have in order to achieve their goal. We can conclude that Dato’ Vida is a successful entrepreneurs in Malaysia. Her product is well known in some of the country in South East Asia. This type of entrepreneurs will gain more trust from the customers and the people that work for them. We hope that Dato’ Vida will achieve more achievement in her business and her life.

A successful business come from a successful entrepreneur. As an entrepreneur, definitely we need to have certain characteristic in order for a company to be success. In this task, we had defined some traits that must be in an entrepreneur.

VERSATILE

Versatile means capable of or adapted for turning easily from one to another of various tasks, fields of endeavor (Collins English Dictionary, 2000). The versatile can be seen in many ways. Such as in soccer, as much as in life and entrepreneurship, versatility is a desirable attribute. The versatility and usefulness of this incredible tool is amazing. In entrepreneurship, it means being able to change easily from one activity or strategy to another or able to be used for many different purposes (Farlex, 2003). Such as leather jacket is a timeless and can be worn in all seasons.

In The Century Dictionary and Cyclopedia, versatility was stated as the character of being changeable or fickle, or we can said, variableness. Also the faculty of easily turning one’s mind to new tasks or subjects, facility in taking up various pursuits or lines of thought or action. For example, former car salesman Jim Fitzpatrick was not impressed with the ad and marketing agencies that catered to his industry, so he launched his own firms, Force Marketing and Fitzpatrick Advertising. (The Atlanta Constitution _July 6, 2013)

INITIATIVE

An initiative is the start of something, with the hope that it will continue, (Douglas Harper, 2010). Government and business start initiatives all the time. You can also talk about initiative as a personal quality. A person with initiative is motivated to do things. If you take the initiative, you're willing to get things done on your own.

Taking initiative can be risky: If you do something on your own initiative, then there's nobody you can blame if it goes wrong. An individual's action that begins a process, often done without direct managerial influence.

For example, an employee might take the initiative to come up with a new product or service that the company could offer. For example Andrew Carnegie, he was born into a typical lower-class family in Scotland, and lived in a weavers cottage; a very small house. The main room served not only as the living quarters but also the dining room as well as the bedroom for the family. His family were suffering from near starvation and poverty when William; his father, emigrated the family to Allegheny, Pennsylvania in the USA. The area in which they lived was very poor but better than their previous community in Fife. The first job he had was that of a bobbin boy where he helped change spools for 12hrs each day.

INTEGRITY AND RELIABILITY

Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistently moral and ethical standard. (Karen Christensen, January 14, 2009).

Reliability means consistently good in quality or performance; able to be trusted, (Farlex, 2003- 2013). Calling something reliable means you can count on it to come through when you need it; it's dependable. If you're headed out for an around-the-world sailing trip, hopefully your lifejacket is reliable.

You can certainly rely on something reliable because it's trustworthy and responsible. Reliable people usually show up on time, never flake out, and always tell the truth. A reliable car isn't likely to break down and will get you from place to place safely. And if you happen to lose your trusty sidekick, good luck looking for a reliable replacement. Co-Founder of one of the most recognized search engines in the world, Google.

It’s no wonder why Larry became interested and later an entrepreneur within the computer science industry; his parents were both computer science professors at the University of Michigan. Being of quite a wealthy background Larry was a very lucky person. He attended the Montessori Radmoor School (formerly the Okemos Montessori School), and later completed a degree in the science of computer engineering (BA Honors Degree) as well as completing a Master’s Degree in Computer Science from Stanford University. In 1995 Larry met Sergey Brin, who was also a fellow Stanford student. They became close friends and eventually went into business together in 1996, forming the company Google Incorporated. Larry alongside his partner Brin ran Google Inc. as co-presidents of the company, until hiring the CEO Eric Schmidt.

DECISIVE

We can provide decisive significance in the context of the business as the efficiency and ability of an individual or entrepreneur in solving a problem (Pierre Debois, 2013). Everyone knows that when a person is involved in business then the individual cannot get away from dealing with the problem. However, as a successful entrepreneur then they will assume that all the problems that arise there comes from it. Therefore, in order to ensure the uterus business entrepreneurs developed and developing it, so there must be coherence properties of the entrepreneurs themselves. This will help entrepreneurs in leading business and enable it to compete with other entrepreneurs in a healthy environment.

For example, let's look at the success that has been sketched by Tan Sri S.M Nassimuddin S.M Amin who is the founder and chairman of the Naza group. Naza Group is the franchise holder for Ferrari, South Korea's Kia, Peugeot, Brabus, Hamann and Ducati bikes in Malaysia. It also holds the import permits for Mercedes Benz and Mazda vehicles. In August 2005, Toyota opened its doors to new automotive showroom which became the company's landmark - Naza Auto Mall in Petaling Jaya, Selangor.

In addition, the Naza Group now has 14 business divisions covering industries such as cigarette distribution, credit and leasing, engineering, hotel, insurance, parts, machinery, manufacturing, automotive, real estate, transportation, cultivation and water vehicles. Naza Group Malaysia currently holds the franchise rights for Kia vehicles from South Korea, and Peugeot of France, as well as the import permit for Mazda vehicles. Naza has become an importer of luxury cars such as Mercedes-Benz's largest and most important in Malaysia through efforts such as the Naza-Brabus.

However, "harap panas hingga ke petang, rupanya hujan di tengah hari ". That parable is appropriate to describe the journey of life this famous figure in the business world. This is where Tan Sri Nasimuddin been involved in controversy import permit in 2005, when the title of "King of AP". There are allegations that he and three other important entrepreneurs’ middle income monopolize import permit issued by the government to Bumiputeraentrepreneurs to import cars. The government allegedly gave tens of thousands of pieces of paper to his vehicle import documents free of charge every year are sold by him to US $ 8.500 each. The heated controversy in Parliament and the General Assembly. Finally, the Malaysian cabinet to stop the import permit system to commercialize a new automobile policy.

However, opinions differ about the former Prime Minister of Malaysia Tun Dr. Mahathir Mohamad, who described that Tan Sri Nasimuddin as an example of the success of the New Economic Policy (NEP). Tun Dr. Mahathir said he was Tan Sri Nasimuddin have amazing approach to develop his business, which he started by selling imported used cars from Japan, then cooperate with foreign companies to produce and sell locally-made cars under its own brand. In recognition of his services and contributions, Tan Sri Nasimuddin was awarded several awards and titles, including Panglima Setia Mahkota (PSM) by His Majesty the Yang di-Pertuan Agong, who carries the title Tan Sri.

Finally, the success of which was done by Tan Sri Nasimuddin has led Naza Group now has many new developments as a result of the efforts and sweat Tan Sri Nasimuddin as a successful entrepreneur. His success can be seen in terms of the diversity of automotive brands involved in the Naza Group. Among them are the Naza Automotive Manufacturing Sdn Bhd, Naza Bikes Sdn Bhd, Naza Motor Trading Sdn Bhd, NZ Wheels Sdn Bhd (Mercedes-Benz), Naza Wheels Sdn Bhd (Mazda), Naza-Brabus Motor Sdn Bhd, Naza-Hamann Motor Sdn Bhd, Nasim Sdn Bhd (Peugeot) and more.

TIME COMPETENCE

It is well known that the competence of time it is important to conduct business directors where taken by entrepreneurs in making such a decision would affect his business. Time competence can be defined itself is completely without waste of time use and time to be fully utilized by doing meaningful activities and bring entrepreneurs with the goal to be achieved (Marion Kauffman, 2007). In addition, the entrepreneur must also be wise in dividing his time with sufficient and adequate to perform routine activities such as making decisions efficiently without affecting business.

For a better understanding of the principle of time competence are very important for an individual or an entrepreneur with reference to the success that has been sketched by Dato Yusuf Taiyoob companies involved in date. Factory complex located in a strategic location that is adjacent to the North South Highway, thus can attract attention of thousands of drivers to see the building is brown liquid, with the name of Yusuf Taiyoob large plastered in one corner. In addition, the name of Yusuf Taiyoob is also no stranger in this country for being associated with a date, let alone being called names like Safia, Wasem, Safina, Amina, Ajmal, Ajwa and more.

Until now, the company is owned by Yusuf Taiyoob Sdn Bhd (Yusuf Taiyoob) became the largest supplier of various types of palm and crude product dry and wet food from abroad for the Malaysian market with approximately 3,000 dealer network across the country. Thus it is not surprising that he can be considered as 'King of Dates Malaysia', even the eldest of four siblings also acknowledge the President of the State of Penang, Tun Abdul Rahman Abbas, ever call it the title 'Datuk Kurma'. The main principle in life Dato Yusuf that he did not like working with other people or workers but prefers the title of being the boss even had to go through many difficulties and bitter experiences.

To ensure its date business running smoothly, then the time efficiency factor is emphasis by Dato Yusuf. This can be proved through the initial steps taken by him in which to ensure the date the stock is able to meet the market demand, Dato Yusuf will be stocking date within three months in advance to celebrate Ramadan. The public will clearly date is Sunnah food for Muslims and it is a must to enjoy a date before dining. This coincides again with the diversity of types of dates produced by the company Dato Yusuf as Safia stemmed Dates, Dates Chocolate Punch, Safina or Waseem Dates, Apricots Turkey and more.

Finally, it can be proved that Dato Yusuf is a successful entrepreneur where he has made his name at the global level as in Singapore, Thailand, Indonesia, Dubai and many more. Thus, attitudes and practices adopted by Dato Yusuf's fair if practiced by other entrepreneurs who want to succeed.

PERCEPTIVENESS

Perceptiveness come from the word ‘perceptive’ which stand for when someone are good at understanding things or figuring things out. Perceptive people are very insightful, intelligent, and able to see what others cannot. People that are perceptive are very good at understanding things and able to figure out how to solve things out. This shown that perceptive people think differently from the other people that were not having this kind of traits. This kind of people also see things very differently. Their limit is far beyond than the unperceptive people. To see something that other people can’t see is very special talent. Some people were only see things normal but perceptive people see it differently.

The important quality of entrepreneurship is that the individuals perceptive quality. Only the perceptive entrepreneurs can distinguish between ideas that are most likely to succeed, the nature of innovations that would provide the solution that the market is waiting for to lap up and the people who can deliver the required innovative solutions for the market and the organization.

For example, Steve Job. He was the founder of Apple Inc. on April 1, 1976 with his partners which also his friend. While developing the company he see thing differently. He take risk by developing the computer that was different from the others. This show that Steve Job were thing beyond than other people did. Until today Apple Inc. standing tall and known by every country in the world. Their technology was very different from the others company that also developing modern technology such as mobile phone, laptop and computer. Iphone for example is the people favorites. From iPhone to the latest model iPhone 6. Even though the price was expensive people still want to buy it because of its features.

ABILITY TO LEARN FROM MISTAKE

God was so fair. Every human that He create have flaw. Every human make mistake. Either big or small mistake. People that have the ability to learn from mistake is the person that able to overcome his or her weakness. This kind of people always learn to see his or her mistakes without people telling it and will easily adapt the situation because they are already been in that situation.

This ability is one of important quality of entrepreneurship. The entrepreneurs that have this kind of ability will able to take his or her business to another level. If they realize that they make mistake they will find the way to cover up their mistake. Entrepreneurs that did not have this skill will not able to take his or her business to a higher level because their failed to see their own mistake and don’t know how to cover up their mistake. This will make the business fall into bankruptcy and the entrepreneur lost his or her credibility as an entrepreneurs.

Mark Zuckerberg is one of the entrepreneur that always make mistake. He was the founder of the famous social media which is Facebook. He admit that he always slip up and embrace them. Facebook was invented for only Harvard University student at first but he didn’t expect that this social media will expand to the other college and later on its was expand to the world. One of his recent mistake is he mentioned during the session was this summer's controversial experiment in which users' News Feeds were intentionally tweaked to manipulate emotions. Critics found the experiment "unethical" and said that Facebook's data science team had gone too far. But he and his team cover up his mistake. He admitted that some experiments are require more careful internal evaluation.

FORESIGHT

Foresight can be defined as the ability to predict what happens in the future (Suddendolf and Corballis, 2007). It is sponsored by a member of psychology because the way human thinks will affect the lives of future potential. In the field of management, foresight can be defined as behavior anonymously or avowedly which involves an analysis and synthesis (Amsteus M, 2008).

Definition clearly shows that the importance of having far-sighted nature especially in business or in entrepreneurship. This is because a company or business will be developed if they can anticipate the needs and requirements desired by their customer in the future. For example, the Kitu Kids Company.

Kitu Kids was a company that create the application for developers learning toys for children. Kitu Kids Company create this education application in two language it is Spanish and English.

This language has been choose because of the background of Daniela Arredondo chief executive officer (CEO) from Monterey Puxico. The used of English language plays an important part among the children. The survey also shows that the parents also encourage their children to learn foreign languages.

This app has been teaching children a wonderful experience. For example, the first application for iPhone and iPad introduced the game that called as ‘Deep in the Amazon Rainforest and Rainforest Discovery’ has taught child the meaning of love jungle or plants. In these application, children and parents will carry out an adventure of animation in the Amazon jungle. During this adventure the children will learn about the diversity of plant, species of animal in the jungle

In my opinion, Daniela Arredondo was a person with a farsighted. She can create the kind of applications that can help children learn about the world in a positive way. She also can apply the elements of language used that are considered important in the future. She can think out of the box by just make her children as a role model.

ETHICAL CONSCIOUSNESS

Consciousness can be defined as an instinct, awareness or the ability to experience the feeling of keeping one's mind through awareness and also means a system of moral principles in determining whether an action is right or wrong (Kuratko and Hodgetts , 2004).

In business, ethics is the meaning of the process for decision-making, implementation and control of behavior in doing business (Peter and Hisrich , 2002). These two words are combined to produce an action born of an individual's particularly good in business.

Within a business or company ethics consciousness aspect is very important in developing a company. This is to avoid the mistakes of ethics in small problem to a large one that will might destroy a company's image.

Malaysia's code of ethics was introduced by Dr. Zainal Abidin Majid chairman of business ethics institute Malaysia (business ethics institute of Malaysia BEIM). BEIM is a non-governmental institution that is committed to promoting ethical practices among businesses in Malaysia through education, seeding and fertilization of moral values ​​such as honesty, integrity, fair and so on. According to him many multinational companies have their own code of ethics and this practice can be followed by local companies in Malaysia.

With the authorities maintaining and controlling public ethics in an organization of any problems that arise can be prevented or reduced. For example Cadbury Chocolate Company had withdrawn the production of two types of chocolate that are said to have the animal elements